First and foremost, we need to visualise all the digital metrics of your business, to create a 'dashboard' of key indicators.
It is the realisation of every entrepreneur's dream - to see and analyse only the important things.
Develop realistic goals to set for yourself based on your company's values, resource availability and owners' vision.
Without a clear understanding of what the business is aiming for, we will not be able to assess the need and importance of projects
What do we have? What's going on? How are we doing?
Where do we aim? How do we get there? What is necessary?
Every marketing action, every new project or advertising campaign should lead us to our goals, all "like the competition" format tasks are not our approach.
We create and evaluate any action only in terms of achieving our own goals
What are we doing? Who are we doing it for? What do we want to get?
All tasks should be systematised, which do not require unnecessary resources, are in line with our brand mission and values. Eliminate chaos and atomisation into insignificance.
To this end, we are creating a system that does not restrict creativity or hinder realisation.
Planning - evaluating - optimising