Outcome-first
Start from the KPI that matters and work backwards to owners, cadence and evidence.
Executive operator for messy growth systems
My background combines executive marketing, operations leadership, transformation work and product delivery. The through-line is simple: make goals measurable, make owners visible and make execution reviewable.
15+
years across growth, operations and transformation
COO / CMO
executive ownership in multi-location businesses
EU
multi-country operating context
AI
Planerix execution layer for modern teams
15+ yearsOperating contour
How I work with leadership teams
The useful part of experience is pattern recognition: knowing where execution breaks before it becomes expensive.
System thinking
Connect data, process and incentives so execution becomes predictable instead of heroic.
Pragmatic delivery
Diagnostics, short sprints, measurable improvements and documentation the team can keep using.
Direct communication
Clear trade-offs, fast feedback and no activity that cannot be connected to impact.
Career timeline
The timeline shows the path from premium retail and PR into multi-location growth, operations, transformation and AI execution systems.
VEAN Tattoo
Chief Operating Officer (COO)
Owned HQ operations, cross-functional execution and performance governance across departments.
Feb 2023 - Oct 2025
Multi-location service network | Europe
What I did
- Built company-wide KPI governance: targets, owners, cadence, executive reporting and accountability rhythm.
- Standardized operational processes across sales, marketing, audit, IT and creative to reduce manual chaos.
- Implemented unit economics models for CAC, LTV and ROMI to guide budgets and commercial decisions.
- Launched and coordinated digital ecosystem initiatives for client experience, workflows and automation.
Systems used
KPI/OKR governance, unit economics, CRM/reporting workflows, vendor coordination and operating cadence.
MARCON Group (Stardogs QSR Franchise)
Chief Marketing Officer (CMO)
Owned growth strategy, performance marketing, brand consistency and scalable marketing operations.
Aug 2018 - Feb 2022
QSR franchise | Multi-location
Impact snapshot: Scaled the network from around 890 to 1,457 locations with measurable performance improvements including EBITDA uplift.
What I did
- Built a scalable growth operating model for a multi-location franchise.
- Implemented CRM and analytics to manage lead flow, conversion and partner acquisition at scale.
- Led brand and marketing standardization across a large footprint.
- Built executive visibility through weekly performance reporting and operational decision support.
Systems used
Growth strategy, CRM funnel design, performance reporting, budgeting and brand governance.
Proleev Business Consulting
Strategy & Operations Consultant
Delivered strategy, growth and execution systems for founders and SMEs.
Jun 2016 - Mar 2018
Contract / Remote
What I did
- Built go-to-market strategies, pricing models and expansion plans aligned with P&L targets.
- Delivered market analysis, competitive analysis, financial models and decision frameworks.
- Implemented CRM workflows and reporting packs for operational control and ROI visibility.
- Designed budget frameworks and performance management routines for leadership teams.
Systems used
Strategy, unit economics, CRM, reporting cadence and execution planning.
ART Consulting Group (Official Lexus dealer)
Head of Marketing
Owned marketing strategy, customer programs, partnerships and brand activation.
May 2012 - May 2016
Automotive / Premium retail
What I did
- Built crisis-resilient marketing strategy and improved competitive positioning.
- Launched loyalty programs that increased retention and lifetime value.
- Delivered events and media initiatives that improved brand perception.
- Worked closely with sales leadership to align marketing and conversion.
Systems used
Brand strategy, retention programs, campaign operations and performance reporting.
PH Babylon (L'OFFICIEL)
PR Manager
Owned partnerships and sponsored projects.
May 2010 - Oct 2011
Media
What I did
- Built sponsor portfolio and exceeded sales targets.
- Created new revenue streams around events and managed stakeholder relationships.
What this means for a founder or CEO
You get someone who understands both board-level decisions and the operational mess underneath them: data, people, process, product, vendors and weekly pressure.
Translate goals into a KPI model
The leadership goal becomes a measurable operating model.
Translate KPIs into owners
Every number has a person, cadence and decision rule.
Translate owners into movement
Weekly execution reviews change the backlog and the business result.