KP ProleevKyrylo ProlieievExecution Leader

Experience

Experience

15+ years across multi-location businesses and high-growth environments. I build KPI/OKR governance, growth systems, and operational analytics that turn strategy into execution.

Multi-location networksKPI/OKR governanceUnit economicsCRM & funnelsExecutive reporting cadenceOperational transformation
Kyrylo Prolieiev portrait15+ years experience

Execution schema

KPI model->Ownership->Cadence->Impact

Operating contour

Decision-to-action speedExecution KPI
Ownership clarityGovernance KPI

Timeline

VEAN Tattoo

Chief Operating Officer (COO)

Feb 2023 - Oct 2025

Multi-location service network | Europe

Owned HQ operations, cross-functional execution, and performance governance across departments.

What I did

  • Built company-wide KPI governance: targets, owners, cadence, executive reporting and accountability rhythm.
  • Standardized operational processes across teams (sales, marketing, audit, IT, creative) to reduce manual chaos and improve predictability.
  • Implemented unit economics models (CAC / LTV / ROMI) to guide budgeting and commercial decisions.
  • Launched and coordinated digital ecosystem initiatives (client experience flows, internal workflows, automation) to scale operations.
  • Established management routines: weekly performance reviews, decision logs, and execution follow-up.

Systems/skills used: KPI/OKR governance, unit economics, cross-functional delivery, CRM/reporting workflows, vendor/agency coordination.

MARCON Group (Stardogs QSR Franchise)

Chief Marketing Officer (CMO)

Aug 2018 - Feb 2022

QSR franchise | Multi-location

Owned growth strategy, performance marketing, brand consistency, and scalable marketing operations.

Key outcomes (impact snapshot): Scaled the network from ~890 to ~1,457 locations; contributed to measurable business performance improvements including EBITDA uplift.

What I did

  • Built a scalable growth operating model for a multi-location franchise: KPI structure, funnel governance, performance reporting.
  • Implemented CRM and analytics to manage lead flow, conversion and partner acquisition at scale.
  • Led brand and marketing standardization across a large footprint, ensuring consistent execution across locations.
  • Launched new brands and supported rollout operations: concept to positioning to marketing system to scaling.
  • Built executive visibility: weekly performance reporting and operational decision support.

Systems/skills used: Growth strategy, CRM funnel design, performance reporting, budgeting, brand governance in multi-location operations.

Proleev Business Consulting

Strategy & Operations Consultant

Jun 2016 - Mar 2018

Contract / Remote

Delivered strategy, growth, and execution systems for founders and SMEs.

What I did

  • Built go-to-market strategies, pricing models, and expansion plans aligned with P&L targets.
  • Delivered market and competitive analysis, financial models, and decision frameworks.
  • Implemented CRM workflows and reporting packs to create operational control and ROI visibility.
  • Designed budget frameworks and performance management routines for leadership teams.

Systems/skills used: Strategy, unit economics, CRM, reporting cadence, execution planning.

ART Consulting Group (Official Lexus dealer)

Head of Marketing

May 2012 - May 2016

Automotive / Premium retail

Owned marketing strategy, customer programs, partnerships, and brand activation.

What I did

  • Built crisis-resilient marketing strategy and improved competitive positioning.
  • Launched loyalty programs that increased retention and lifetime value.
  • Delivered high-visibility events and media initiatives and improved brand perception.
  • Worked closely with sales leadership to align marketing and conversion.

Systems/skills used: Brand strategy, retention programs, campaign operations, performance reporting.

PH Babylon (L'OFFICIEL)

PR Manager

May 2010 - Oct 2011

Media

Owned partnerships and sponsored projects.

What I did

  • Built sponsor portfolio and exceeded sales targets; created new revenue streams around events.
  • Managed PR operations and stakeholder relationships.

Working style

Outcome-first

Start from KPIs that matter and define ownership and cadence.

System thinking

Connect data, process, and incentives so execution becomes predictable.

Pragmatic delivery

Quick diagnostics -> short sprints -> measurable improvements -> documentation and handover.

Direct communication

Clear feedback, transparent trade-offs, no activity without impact.

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