KP ProleevKyrylo ProlieievExecution Systems Advisor

Evidence library

Selected examples of strategy-to-execution work, rewritten around proof rather than broad claims. Each case shows the business context, the execution leak, the levers used and the impact signal.

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Outcome progression

Context

What kind of business system was under pressure: network, HQ, funnel, product or leadership cadence.

Leak

The exact place execution lost signal: data trust, ownership, conversion, standardization or decision rhythm.

Levers

The operating moves used to create control: KPI model, workflow, reporting cadence, QA and ownership.

Evidence

The measurable or observable result that made the change visible to leadership.

Case 01

Multi-location franchise scaling and KPI governance

Context: Large QSR franchise network with hundreds of locations and distributed execution.

Execution leak: Growth was becoming harder to control: inconsistent execution, weak ownership and limited visibility into what actually drove performance.

Levers used

  • Defined KPI structure, ownership and weekly leadership cadence.
  • Built scalable funnel management for lead flow, partner acquisition and conversion monitoring.
  • Standardized marketing execution across locations to protect brand and growth consistency.

890 -> 1,457

Network scale

higher

Execution consistency

uplift

EBITDA trajectory

Signal trend

Outcome: Network scaled from around 890 to 1,457 locations with measurable efficiency gains including EBITDA uplift.

Case 02

HQ operating system for a service network

Context: Multi-location service business with HQ functions and many local execution points.

Execution leak: Departments operated in silos, reporting was fragmented and decisions were not reliably converted into owned action.

Levers used

  • Introduced KPI governance with targets, owners, SLA-style expectations and review rhythm.
  • Standardized cross-functional workflows across sales, marketing, audit, IT and creative.
  • Implemented unit economics models for CAC, LTV, ROMI and budget governance.

up

Cross-team alignment

leadership-ready

Visibility

up

Execution predictability

Signal trend

Outcome: Improved predictability, leadership visibility and the management system for HQ and locations.

Case 03

Revenue-per-outlet uplift through standardization

Context: Large multi-location network with varied formats and uneven local execution.

Execution leak: Different formats and inconsistent execution reduced performance, comparability and brand clarity.

Levers used

  • Standardized format playbooks for how outlets operate, communicate and report.
  • Built rollout plan and quality control across vendors, materials and compliance.
  • Introduced performance comparisons by location to make improvement visible.

+22.3%

Revenue per outlet

stronger

Format compliance

higher

Brand clarity

Signal trend

Outcome: Average revenue per outlet increased by +22.3% after standardization efforts.

Case 04

Funnel and unit economics turnaround

Context: Service business with lead generation, conversion and budget efficiency challenges.

Execution leak: Marketing spend did not translate into predictable revenue; CAC was high and LTV underperformed.

Levers used

  • Rebuilt funnel tracking and conversion stages with lead-handling expectations.
  • Implemented unit economics model and performance budgeting.
  • Established weekly reporting cadence with action planning.

-22%

CAC

+12%

LTV

up

Revenue predictability

Signal trend

Outcome: Reduced CAC and increased LTV through better funnel execution and economics discipline.

Case 05

Growth without increasing marketing budget

Context: Clinic/service provider with a fixed marketing budget and unclear performance drivers.

Execution leak: Leadership needed revenue growth without more spend, but conversion, upsell and retention signals were not controlled.

Levers used

  • Focused on conversion and upsell systems: service bundles, scripts and retention mechanisms.
  • Standardized performance reporting and weekly execution routine.
  • Introduced metrics for new customers, upsell and repeat rate.

flat

Marketing budget

up

New customers

up

Revenue

Signal trend

Outcome: Revenue growth achieved without budget increase by improving conversion and repeat-service mechanics.

Case 06

Executive operating rhythm

Context: Leadership team with too many initiatives and too little follow-through.

Execution leak: Decisions were made, but not reliably reflected in backlog movement, ownership or post-implementation review.

Levers used

  • Built KPI dashboard, weekly review, action register and follow-up rhythm.
  • Created prioritization system from initiatives to owners, deadlines and measurable outcomes.
  • Introduced decision logs and post-implementation review templates.

faster

Decision speed

higher

Ownership clarity

up

Follow-through

Signal trend

Outcome: Faster decision-to-execution cycle, clearer ownership and fewer meetings without progress.

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Funnel economics