Data is present, but not trusted
Ads, CRM, finance and operations report different stories, so leaders argue about numbers instead of decisions.
I work with founders and leadership teams when goals are clear, but execution leaks across data, owners and cadence. We rebuild the operating system: KPI truth, accountable workflows, revenue integrity and Planerix-backed follow-through.
Kyrylo Prolieiev15+
years leading growth and operations
CMO, COO, advisor and product execution roles
1,457
locations scaled in QSR
growth governance across a large franchise network
+22.3%
revenue per outlet uplift
from standardization and operating discipline
30d
from diagnostic to backlog
owners, metrics, quick wins and cadence
Most teams do not need another strategy deck. They need a management system that turns the numbers everyone sees into actions everyone owns.
Ads, CRM, finance and operations report different stories, so leaders argue about numbers instead of decisions.
Initiatives move between departments with weak SLAs, unclear authority and no weekly follow-through.
CAC, LTV, ROMI and pipeline quality are measured late or inconsistently, hiding revenue leaks.
Leadership cadence lacks a decision log, action register and KPI-level impact review.
Each engagement starts from a clear business tension, then turns into a working operating cadence with owners, artifacts and measurable movement.
A 7-10 day audit of KPI semantics, owners, data quality, process gaps and revenue leaks.
Funnel architecture, unit economics, reporting cadence and experiment governance.
Spend-to-revenue bridge, attribution QA and executive view by channel, location or product.
3-6 month ownership as a fractional CMO, transformation lead or operating-system builder.
The work is practical: fewer moving parts, clearer owners, better weekly rhythm and a stronger bridge from decisions to numbers.
Define the KPIs that actually explain growth, margin, conversion, retention and execution quality.
Every number gets an owner, a review rhythm, a decision rule and a visible next action.
Weekly cadence produces backlog movement, not just reporting. Decisions become logged, owned and measured.
Planerix and the surrounding stack become the operating layer for insight, task ownership and impact tracking.
The site now leads with evidence: scaled networks, outlet revenue uplift, funnel economics and operating rhythm. The detailed case library breaks this into context, action and impact.
890 -> 1,457
QSR network scale
KPI governance, funnel visibility and brand execution standards
+22.3%
Revenue per outlet
standardization, rollout control and performance comparisons
-22% CAC
Funnel turnaround
tracking rebuild, economics model and weekly action cadence
Impact contour
Planerix bridge
Metrics to insights to actions to impact
Consulting creates the operating model; Planerix helps keep it alive. KPI semantics, data quality, AI agents, owned actions and run logs become one execution layer instead of another disconnected tool.
Systems I connect into one operating cadence
CRM, ads, finance, reporting and collaboration tools become useful only when KPI semantics and owners are clear.
Share the current KPI stack, decision cadence and where revenue or ownership breaks. I will recommend whether the first move should be diagnostic, system build or fractional execution ownership.