The challenge
Promotion planning, the commercial process and performance analysis need to work together.
Beauty · marketing and operations
Marketing strategy connected to day-to-day commercial work.
Delivery map
- 01Strategy
- 02Commercial process
- 03Marketing calendar
- 04Dashboard
What was built
Marketing strategy and commercial operating process design. Development of a dashboard and marketing calendar for automated analytics and project promotion.
The deliverable
Strategy, marketing activity planning and analytics connected in one operating model, covering both the process and the tools supporting it.
Related solutions
AI and process automation
Automate enquiries, documents and reporting. AI assistants use agreed sources, access controls and approval for consequential actions.
Explore the scopeAnalytics and Business Intelligence
Connect sales, customers, marketing spend and locations. Move from a changing metric to the records that explain it.
Explore the scopeBusiness and operations strategy
Clarify responsibilities, processes, KPIs and the marketing plan. Technology supports an agreed operating model and business goals.
Explore the scopeWhere to start
Where to start
Data and reporting audit
Networks with 3–30 locations: beauty, restaurants, fitness and services.
from 990 PLN net
Explore the scopeStarting prices for a limited scope. The final quote depends on processes, integrations and data. Scope, timing and third-party costs are agreed before work begins.
Discuss my project
Tell me about your business
How does the process work today, which tools do you use and what needs to change? This gives us a basis for the first step.
- DiscoveryA map of current processes, problems and data sources.
- StrategyThe target operating model and change priorities.
- ArchitectureRoles, modules, integrations and acceptance criteria.